Case Study: Monarch Airlines
MAXimum satisfaction
"We are very happy with the concepts that Max Media put forward for this campaign and we continue to use their services with confidence for our international needs."
– Monarch Airlines.
Monarch MAXed it with Max Media
Monarch Airlines, based in Luton, is one of the United Kingdom’s largest charter airlines operating across Europe, the United States, the Caribbean, India and Africa as well as offering scheduled flights to the Mediterranean, Canary Islands, Cyprus, Egypt, Greece and Turkey. During 2010, Monarch Airlines carried nearly 6 million passengers.
The MAX challenge
Campaign/goal:
Monarch challenged Max to target expats in Spain with the aim of significantly increasing inbound traffic to the UK.
Campaign duration:
1 month
MAXimised solution
Max Media International combined a mixture of the leading expatriate print media, online geo-targeting to British expatriates as well as sponsoring the main English radio stations, Malaga FC and expatriate focused events and exhibitions.
MAXimised result
Monarch benefited from a return on investment in excess of 400%.
Case Study: BQ Watches
MAXimum satisfaction
"We need quick, efficient ROI style advertising. If the campaign does not work, then the trips we organize do not work. Max Media has proved time and time again that they can deliver what we need from a marketing campaign."
– BQ Watches
.
BQ Watches MAXed it with Max Media
BQ Watches is Europe’s number one buyer and seller of pre-owned luxury watches. With over 30 years experience, BQ Watches holds an extensive range of pre-owned and new premium watches including Rolex, Cartier, Omega, Breitling and many other brands.
The MAX challenge
Campaign/goal:
BQ Watches needed proactive planning and promotion of their roadshow activities around Europe to maximize sales revenues and make their trips more cost effective.
Campaign duration:
12 month
MAXimised solution
Max Media pin-pointed the leading press titles within each city and negotiated keen-rated contracts with high visual positional guarantees which increased quality footfall and maximised exposure and profit to each event.
MAXimised result
Turnover for BQ Watches up 16% in 2011.
Case Study: Clarke Fussells
Clarke Fussells MAXed it with Max Media
Clarke Fussells provides a comprehensive range of services to the
food processing industry, ensuring
that the full value of surplus assets are realised by means of private treaty, tender or auction. It's sales system draws on expertise gained in the food manufacturing and food processing industry over many years. Clarke Fussells manages equipment disposals for international, national and local food manufacturers. Embracing realistic valuations, machinery enhancement, marketing, auction management and logistics, Clarke Fussells are focused on providing the best returns for vendors in the shortest possible time.
The MAX challenge
Campaign/goal:
Clarke Fussells challenged Max to research the food processing industry worldwide and find international vertical media that serve the largest audiences within meat processing.
Campaign duration:
2 weeks
MAXimised solution
Max Media, through its contacts and media tools, identified the largest concentrations of meat processing plants worldwide and then found the most effective media that serviced those areas.
MAXimised result
Clarke Fussells celebrates increase in auction sales of 11%.
Case Study: Currencies Direct
MAXimum satisfaction
"We chose Max Media because they offer excellent quality of service, marketing intelligence that is second to none and are a very approachable team well prepared for media briefs."
– Currencies Direct
.
Currencies Direct MAXed it with Max Media
Currencies Direct is one of Europe’s largest independent foreign exchange specialists with their head office and global trading centre based in the city of London. It has offices across 5 continents, with a 2,000 strong franchise network of business partners and affiliates.
The MAX challenge
Campaign/goal:
Currencies Direct challenged Max to target expats and indigenous residents and businesses in Portugal to launch their new Portuguese office opening in 2011.
Campaign duration:
6 months
MAXimised solution
Max Media International scheduled a broad media mix across print – newspaper press and quality magazines, radio, major exhibitions in Portugal and UK Sunday press.
MAXimised result
Currencies Direct win more than 400 new clients.
Case Study: Golden Leaves
MAXimum satisfaction
"We chose Max Media because we found the staff members always go the extra mile to achieve the most competitive international media buying."
– Golden Leaves
.
Golden Leaves MAXed it with Max Media
Golden Leaves Limited has been at the forefront of pre-paid funeral plans for over 25 years. Since 1984, tens of thousands of people throughout the UK and overseas have chosen to plan ahead and purchase a funeral plan with Golden Leaves.
The MAX challenge
Campaign/goal:
Golden Leaves Funeral Services target British expatriates in Spain and Cyprus to promote their pre-paid repatriation services. They challenged MAX to increase their coverage whilst maintaining the same budget year on year.
Campaign duration:
12 months.
MAXimised solution
Through its knowledge and expertise of expatriate media worldwide, Max Media International identified the core media to best target this audience in the most cost effective way. Max Media were able to increase the number of media being used whilst maintaining and meeting the client's budget objectives.
MAXimised result
Income up by 17% for Golden Leaves.
